Creative director and brand strategist specialized in fashion, beauty, luxury and hospitality industries. Currently Sr. Creative Director at Condé Nast, former agency kid.
I am a contemporary culture freak and trend forecasting is my guilty pleasure alongside branding, writing and content creation, fusing AI with human thinking. My creative background is a mix of Italian, Mexican and North American cultures.
It’s me, hi!
I covered both strategic and creative roles in my professional journey as a Creative Strategist (WPP, M&C Saatchi) and Creative Director (Dentsu Creative, fashion and luxury unit), leading to Condé Nast commercial creative team where I coordinate the greatest writers, directors, artists, talents while connecting clients needs and editorial tone of voice with custom, insight-driven concepts.
10 years in 30”
01 - Creative direction, branded content
02 - Visual + tone of voice guidelines, website
03 - Creative direction, campaign
04 - Creative direction, branded series
05 - Creative direction, branded video
06 - Manifesto + brand voice + copywriting
07 - Creative direction, metaverse activation
08 - Creative direction, branded video
09 - Naming + tone of voice, loyalty program
Clients
Fashion: Pucci, Max Mara, Brunello Cucinelli, Loro Piana, 10 Corso Como, YOOX, Emporio Armani, Zalando, Colmar, Patrizia Pepe, Nike, Isaia, Benetton, OVS, Pandora, C.P. Company
Beauty: Kenzo, Sephora, Caudalie, Perris Monte Carlo, Nivea, Max Factor
Luxury: Pomellato, Audemars Piguet, Dr.Vranjes Florence, Technogym
Culture: Arena di Verona, Sky
Spirits: Campari, Pernod Ricard, Laphroaig
BizTech: Samsung, Google, Visa, Banco Santander
Automotive: Stellantis, Polestar
Food: Giovanni Rana, Latteria Soresina, Matilde Vicenzi, Barilla
A bit of creative delirium, unposted, insomnia.
Unposted
Unposted
What I do
Creative Direction | Concepting | Tone of voice style guides | Copywriting | Formats ideation | Screenwriting | Edit Direction | Casting | Visual research and treatment | Trend research.